Selecting the Best Domain Name
Domain names are like book covers for websites. Visitors will have no desire to enter them in their browsers if they are not interesting enough or do not properly convey what a website is about. Excessive creativity, on the other hand, does not make for a good domain name.
Why is this the case? Because search engine bots will not be able to index a creative but non-keyword-rich domain name in search engine listings. Finally, your domain name must be both memorable and search engine optimized. This article will explain how to accomplish both goals.
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To begin, you must identify a popular search engine keyword that can be incorporated into your domain name. This task can be aided by the use of a keyword analyzer. A simple search engine query will yield these results. Once you’ve found one, type in a keyword that best describes the purpose of your website. The keyword analyzer will return various variations on this keyword. Choose one of the more specific examples if it fits the nature of your website. This is because more specific keywords are better for search engine optimization because they are less likely to be used by other webmasters.
You can now begin choosing your actual domain name. Most domain name registrars will let you know if your desired domain name is available. If it is not available, a list of suggested domain names will be returned. Utilize this tool by first entering your chosen keyword.
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If your keyword is not available as a domain name, consider the suggestions provided by the domain name company. Consider it if the main keyword is still included in these suggestions and ends with.com. Otherwise, you’ll need to be more inventive.
You can, for example, use ‘filler’ words, numbers, or phrases within your domain name to include your chosen keyword. ‘A,’ ‘an,’ or ‘the’ could be used as fillers. Because search engines ignore these words, you still have a good chance of being indexed while having a memorable and catchy domain name. Fillers at the end of a phrase, such as ‘101,’ can also be considered.
What if you do all of this and still can’t get.com? There are some instances where it is preferable to use a lesser-used extension because the keyword is so popular. Extensions like .net, .biz, and .org are still popular. If you don’t mind international or local marketing, you can also consider using country or state-based extensions. It’s preferable to be number one in France’s version of Google than number 200 or lower in America’s version.
To summarize, selecting a domain name that will generate the desired buzz from both humans and search engines does not have to be difficult. The keyword analyzer will help you with 90% of your domain name, while your wit with fillers will help you with the remaining 10%. And, if you still can’t get the.com after much deliberation, you can try other extensions.
